A 9-Month, High-Touch 1:1 Coaching Experience for Interior Designers
The Luxury Client Academy
Become the designer clients actively seek out, so you can choose better projects, charge stronger fees, and make more money.
For established interior designers who are ready to stop scrambling for whatever work shows up and start creating enough of the right opportunities that they can be selective.
Fewer projects. Better clients. Stronger fees. More profit.
Your business may look pretty good from the outside.
Beautiful projects and happy clients.
But behind the scenes, you’re still wondering where the next really good project is coming from.
So you say yes to work you don’t really want.
Second-guess the fee.
Make the exception.
And wonder:
Do I hold the line? Take the project? Walk away?
It’s exhausting when every decision feels this important. Meanwhile, everyone else looks like they’ve got it handled.
Spoiler alert: they don’t. We just know how to style the mess. 😂
You don’t need more work. You need better options.
When there aren’t enough of the right opportunities, you start talking yourself into the wrong ones.
You lower the fee.
Ignore the red flag.
Make the exception
All because of one thought, “But what if nothing else comes along?”
That’s when scarcity starts making decisions for you. And suddenly, your calendar is full of work you never really wanted in the first place. Then you’re busy as hell and still wondering, "Where are the great projects, the wonderful clients, and the money?"
That’s the cycle LCA helps you get out of.
What if you had enough of the right opportunities to actually choose?
You could say no without panicking, stand behind your fee, protect the way you work AND stop treating every inquiry like your only shot.
You stop asking, “How do I get them to choose me?”
And start asking, “Do I choose them?”
That’s the shift.
Fewer projects. Better clients.
Stronger fees. More profit.
This is what can change...
$17K → $96K Design Fee
One designer came into coaching with a fee ceiling around $17K.
She didn’t suddenly become five times more talented. She learned how to evaluate a bigger opportunity differently, communicate her value more clearly, and price the project based on what it actually required.
The result? A $96K design fee
$137K Design Fee
Another designer strengthened a referral relationship that led to a $4.5M residential project.
With the right opportunity, positioning, and fee structure, she secured a $137K design fee.
$40K Fee in 3 Days
And sometimes the opportunity is closer than you think.
One designer reconnected with a builder she already knew and, within three days, landed a $40K design fee.
The point isn’t that every project should be six figures.
When you create better opportunities, evaluate them more strategically, and stop pricing from your old ceiling, the whole math of your business can change.
Introducing the Luxury Client Academy
A 9-month, high-touch 1:1 coaching experience for interior designers who want better opportunities, better projects, stronger fees, and a more profitable business.
This is not another course you watch and then wonder:
“Okay...but how do I apply this to MY business?”
We work on the real things happening right now:
Your opportunities.
Your pricing + profitability.
Your decisions.
Your business. Your goals. Your next move.
A coach in your corner...
Knowing what to do is only the tip of the iceberg, then the real situation happens.
The client questions your fee or a builder pushes back. The scope changes. Something feels off.
And suddenly you’re thinking, “What the hell do I do with this one?” That’s where coaching matters.
You need someone who can:
See the bigger picture
Spot what you’re too close to see
Pressure-test the decision
Give you the language
Help you decide what to do next
Experienced eyes on your actual business while it’s happening.
Inside Luxury Client Academy, you get:
1️⃣My F.I.T. Strategy customized to your business.
Defining the projects, clients, services, and project mix that make sense for you. Then we find the right rooms, referral partners, and opportunity sources. Building out the process for qualifying, leading, and moving the right opportunities forward.
2️⃣ Incorporate my Fearless Fee Strategy.
You're going to stop guessing at your fees and confidently know what you should be charging and how to get it!
3️⃣ The Opportunity Assessment.
That will tell you whether or not there's a good opportunity in front of you or just a cheap client in expensive clothing.
4️⃣ My 4-Step Qualifying process.
This will allow you to ask better questions, get better answers and spot red flags early on. Determine if a project is a good fit before you get too far in.
5️⃣ The one of a kind Shock & Awe Box method.
Be memorable before you EVER need to convince. You'll learn how to stand out so you're the ONLY designer they remember!
PLUS!
👉9 months of private 1:1 coaching
👉Between-call support
👉The LCA Vault which includes scripts, tools + trackers
👉A private designer community
👉Complimentary Naples Experience ticket (my exclusive 3 day in person event)
👉Support. Implementation. Accountability
AND I JUST ADDED! November 11th, a ½ day 2027 planning session
The Investment
One Payment of
$6,000
Or
9 Payments of
$700.00
FOR 9 MONTHS OF ACCESS & SUPPORT
That's less than $22/day!
The Luxury Client Academy is truly one of a kind
There is no other group out there that will show you HOW to CLOSE high end luxury clients.
This is the first sales & closing-focused Academy for interior designers developed by an Interior Designer that knows the psychology of working with high end Luxury Clients. (hi, it’s me!)
In this coaching experience, you won’t just know what to do, we’ll show you the WHY behind how people buy. You’ll learn to think like a true marketer, a skill that you will use for years to come.
You’ll never look at getting luxury clients the same way again. You’ll be like Wonder Woman, but still you, just a more bad a$$, confident version, secure in the knowledge that you know how to grow your business.
Frequently Asked Questions
Who is Luxury Client Academy for?
Luxury Client Academy is a 9-month coaching experience for interior design business owners who want more predictable luxury-client opportunities, stronger referral relationships and greater confidence in sales.
What is included in Luxury Client Academy?
The program includes private coaching, business planning, referral strategy, sales and closing guidance, pricing and packaging support, tracking tools and the Naples Experience.
How long does Luxury Client Academy last?
Luxury Client Academy includes nine months of access and support.
How much does Luxury Client Academy cost?
The current investment is $6,000 paid in full or nine payments of $700.
Does Luxury Client Academy teach referral marketing?
Yes. Referral strategy is a major part of the curriculum, including identifying referral sources, strengthening professional relationships and using Pam Durkin's Referral Machine process.
How do I apply?
Complete the application on this page and provide information about your interior design business, goals and current challenges.